It’s important to monetize your lead magnets so that not only does your target audience get benefits from it due to its usefulness, but also so that you can make more money while you are building your business. The more money you can make the more value you can begin to offer to your audience because of the snowball effect. As you build your business bigger, you will work fewer hours to produce the same results, causing you to have that much more time to personally help your audience.