The squeaky wheel may get the grease, but the loudest mouth on social media usually gets blocked. Being a major contributor on social media can be a recipe for engagement and sales or a disaster; it depends on how often and what you share.

Being visible is one thing, but it is vital that you are providing quality – not just quantity – when you engage your community. It is equally important that you be on-brand with your image, products, and the culture you are fostering. Any disconnect can confuse your community and send them packing.

Sharing a few great posts and encouraging engagement is more favorable than posting anything and everything, leaving your audience blasted or bored. Here are five pro tips for posting quality over quantity.

Pro Tip #1. Make content relevant to your brand and audience- Your posts should be on-brand and consistent with what you are selling or the image you are promoting. Don’t mix and match your professional and personal lives if they are radically different from one another.

Pro Tip #2. Use the platform to its best design- Whatever platform you use, understand it to its fullest capacity. Learn the tricks of the trade for the platform so you are getting the maximum benefit for your engagement.

Pro Tip #3. Create original content that is shareable- It’s great to network and share other people’s posts and content, but it is equally important to have unique content that is branded with your watermark or easily identified as your unique content. This builds know, like, and trust – as well as increasing your authority with your audience.

Pro Tip #4. Share content regularly to increase engagement- Each platform has a formula that increases the likelihood you will be seen and heard. Sometimes the opportunities are pay-to-play, but usually you can also see large results organically. Simply increase your exposure by consistently posting relevant content to the preferred specifications of the platform.

Pro Tip #5. Strive to be an influencer on the platform- Each social media platform has a premium rating for influencers. Example: having a Blue Check on Facebook. Strive to become an influencer, and you will have more traffic and exposure when you post.

Social media is a free platform to educate, celebrate, and participate with your target audience. Set your goals for engagement based on quality over quantity and you will be providing valuable services in less time with bigger results.