When you are starting out, it’s important to have your finger at least part way in all of the pies that make up your business. Whether you are directly responsible for the work, or delegating it through an assistant or tool, it is vital that you have a command of what is happening. Assistants leave, tools crash – your business needs a captain at the wheel or a baker at the oven.

An effective business management tool is conducting strategic reviews of your social media on a routine basis. Reviewing your social media platforms is a great way to determine what is working and what isn’t. Then take decisive action and modify your operations.

Customer Review- Review your customer behavior patterns on a quarterly basis. Where are you getting your most engagement? Has anything changed? Use the data tools available with your social media platform. These tools will tell you everything you need to know about the quantity and quality of your social media posts and community engagement.

Systems Review- Has a new platform come on the market? Is there a bigger and better bell or whistle available for your current platform? Make certain you are staying up to date with the technology associated with your most successful social media tools. If you need to upgrade your membership or change the way you use the tool to maximize your reach, shift and make changes to keep up with the changing times.

Once you have done your reviews, do the following:

• Set goals- Set a goal for the next quarter. I want to increase engagement by 15%. I want to get a notable Twitter user to engage in a conversation with me. I want my new graphic to be shared 10k times.
• Collect data- Collect the data through the next quarter. All social media platforms have analytics for your review.

• Review the data- Either learn to break down the data as it relates to your goals, or have an assistant or coach review the data and give you feedback.
• Modify operations- Based on the feedback, modify your operations along the way with the goal to meet or exceed your goals for the quarter.

• Implement new ideas and tactics- If a social media platform is underperforming or there has been a big switch in the mindset of your ideal customer, switch up your tactics and try something entirely new.

• Ditch what isn’t working- Don’t hang on to a sinking ship. Ditch what isn’t working or is causing you too much time and headache.

Setting smart goals and reviewing them is an essential part of running effective social media campaigns. Doing routine reviews and making tweaks is an easy method for maximizing your social media presence and making a big impact in your community and sales.