Working Your Keyword Into Your Title
Everyone offers something to entice people to their business. Every commercial offers advice, discounts, free products—and more.
Did you consider that when you need work around the house and want to hire someone you often pick the person who offers a “free quote”? That is their way of introducing their company to you.
And your lead magnet is your way to meet new people who may be interested in what your product or service is.
But a really good lead magnet does more than the introduction.
Job 1: The first job of a lead magnet is to build your email list. You exchange something of value to visitors in order to get their email address. To determine the value, consider to the visitor. What problems will your optin solve for them? Does it help them do something faster? Does it solve a problem? Does it show them how to do something?
Job 2: The second job is to build trust and authority with your new subscriber. .
Once you get an audience member on your list it’s now your job to give them such good information, such wanted information, that they will open each email that you send to them. When they do open them and read them they’re happy that they did because the value you provide is top notch and laser targeted toward your ideal audience.
Most successful email list owners set up at least a email series designed to help your audience get to know you, get to understand their problems and to start promoting your solutions to those problems.
They don’t sell, sell, sell and they don’t bombard their users with information outside of their laser targeted niche. That’s how you’ll build trust by taking the long road to informing, teaching, engaging and encouraging your audience to act.
Job 3: As you get to know your audience more you’ll start understanding what they need. You’ll get to know their problems and understand what they need to be solved. Then you’ll also understand what’s within your power to help them solve according to your expertise or niche. The biggest trick to doing this is to give your audience what they want.
As you get to know them better through your interactions via your list, and by cross-promoting information about your social networks and so forth you’ll be able to do even better about giving them what they want through the products and services that you promote improving your return on investment exponentially.
When you understand the three main jobs of a lead magnet from your perspective and then match that with your audience’s perspective of needing problems solved you’ll create a winning lead magnet that gets results for both you and your audience.
One of the first thing your target audience will see prior to even clicking through to read the content is your blog post and page titles. Writing catchy headlines that help your audience click through to read what you published is an art that you can learn. It starts with using the right keywords within the first three words, creating a great title URL, using appropriate header (H1) tags, and then continues with the focus on the content that you want them to read.
Don’t Be Clever – Titles are a bad place to use puns and be too clever unless you know for sure your audience will get it. You’ve probably clicked through a title that promised one thing and delivered another and weren’t happy about it. Don’t do that to your audience. The title should describe what the content will cover.
Hook Them In – The title needs to be interesting enough to hook them in to make them want to click through and read. But, it also must be honest. Honesty in titles is very much needed because it trains your audience to trust you. If they click through and read what they thought they’d read they’re going to be more likely to click through again.
Remember the Keywords – Add keywords into the title toward the beginning of the title within the first three words so that the search engines notice it. Plus, it’ll make it clear to your audience what the article or blog post is about and not just the search engines.
The Right Topic – Naturally, you must pick a topic that is relevant to your audience. It doesn’t matter how optimized the title is if your audience is not interested in the information that you want to provide. That’s why you need to know who your audience is so intimately.
Let Them Know Why Read It? – Within the title, you can let your readers know why they need to read the content. Tell them what they’ll learn, tell them something compelling so that they realize there is an important reason to read the information.
Show Them the Value – When you can express a value related to the information within the content of the blog post or other content and can express it some way within the title that is going to help ensure that more people click through the title to gain that value. For example, if you have a process that can save time, qualify that and mention it.
Back Up Claims Made Within the Content – If you can use a source of some kind within the titles that can help a lot. For example, “SEO research reveals this secret increases open rates by 70%.” This type of information makes your audience more likely to read.
Use Numbers Within the Title – Quantifying anything always helps. It can be a list, it can be a percentage or another number that clarifies what’s going to be inside the content. Studies show that numbers increase open rates by more than 30 percent.
Deliver the Goods – The biggest key to ensure that you do good making titles is to create awesome content. The content is just as important as the title. If people click on the title and don’t read what they thought they would they’ll lose trust for you.
One way to help yourself with keyword rich titles is to write your title first. The title can help you define the focus of the article, blog post, or page on your site. That will help you focus the content so that you don’t get too unfocused during content creation.