How to Create Automated Email Sequences

How to Create Automated Email Sequences

Are you using automated email sequences? It is like wishing for an assistant who could handle all those emails for you. Think of them as your personal email virtual assistant, working  behind the scenes to keep your audience engaged, informed, and connected with your brand.

Now, I know what you might be thinking: “Automated? Doesn’t that sound a bit… robotic?” Not at all because you are creating the different email sequences which are a series of emails to your email subscribers. 

And we are all familiar with the welcome email sequence and I will share that info in a minute. But there is so much more that you can use automated email sequences. You could use sequences as an email marketing automation. 

From the first ‘hello’ to the ongoing conversation, an email marketing sequence  is like the the first step leading potential customers, new customers and established customers on a journey. 🍬 And the best part? Once set up, they work around the clock, giving you more time to focus on growing your business, thinking up that next YouTube video or course you are creating.

💌 Welcome Email Sequence: The First Contact with Your Subscribers

Welcome emails are the first date of your email marketing journey. They set the tone for your relationship with new subscribers and give them a peek into what it’s like to be part of your  community. If a subscriber signed up for the lead magnet with their email address, the initial email is part of your onboarding sequence. I like to  give them the link to the product they requested and remind them of the business. 

Why Welcome Emails Rock:

  • First Contact: It’s your chance to make a dazzling first impression. A well-crafted welcome email can turn a casual subscriber into a devoted fan. It should be short, but meaningful, include information about the optin or product they requested and a short, casual intro to your business. 
  • Personality Showcase: This is where your brand’s personality shines. Are you quirky, professional, warm, humorous? Let it show! 
  • Value Bomb: Give them a taste of the value they’ll receive. It’s like saying, “Stick with me, and you’ll get more awesome stuff like this.” 

What to Include in Your Welcome Emails

  1. A Warm Greeting: Start with a friendly ‘hello’ and express genuine excitement about their decision to join your community.
  2. Introduce Yourself: Share a bit about who you are and what your brand stands for. It’s like saying, “Hey, this is me, and here’s why you’ll love hanging out with me.”
  3. Set Expectations: Tell them what kind of emails they can expect to receive and how often. It’s like laying out the roadmap of your journey together. Be specific about the days of the week you email, what the emails include and how often you will email. Also let them know you will be emailing again in the welcome sequence and have a gift for them. 
  4. A Special Offer or Gift: Everyone loves gifts! Offer a little something as a thank you – a discount, a freebie, or exclusive content. It’s like bringing flowers on a first date. Since the first email usually includes a link to the optin/ product they requested, include a compatible gift in the second email. Perhaps some additional pages for a planner, some clip art, covers for a planner, etc. And let them know when to expect the next email in the sequence. 
  5. A Personal Touch: Maybe share a fun fact about yourself or your business. It makes the email feel more personal and less like it’s coming from a faceless brand. What are some fun facts about you personally?  Addicted to coffee or old movies? Avid reader, fan of Karoke, or love murder mysteries?  Any of these are facts that help you connect with your audience. 

📚 Educational Emails: ‘Did You Know?’ Moments for Your Subscribers

Now, let’s talk about turning your emails into a wealth knowledge. Imagine your subscribers eagerly awaiting your next new emails, wondering, “What new thing will I learn today?” That’s the power of educational email sequences. They give a lot of information that makes subscribers keep opening. 

The Magic of Educational Emails:

  • Inform and Empower: This email sequence is all about providing valuable information that empowers your subscribers. It’s like giving them a key to a secret library filled with knowledge.
  • Build Authority: Sharing your expertise on a subject establishes you as an authority in your field. You become the go-to person for insights and advice.
  • Engagement Booster: When you teach something valuable, your subscribers are more likely to engage with your content and look forward to your emails.

Ingredients for a Spellbinding Educational Email:

  1. A Captivating Topic: Choose a topic that’s both relevant to your audience and a subject you’re passionate about. It could be anything from “The Latest Trends in SEO ” to “How to Repurpose a Journal.
  2. Easy-to-Digest Format: Break down the information into bite-sized pieces. Use bullet points, numbered lists, or even infographics to make it visually appealing and easy to understand.
  3. Real-Life Examples: Share anecdotes or case studies to illustrate your points. It’s like saying, “See, it works in the real world!”
  4. Actionable tips: Provide tips or steps that your readers can implement right away. It’s like handing them a magic wand to create their own magic.
  5. A Touch of Personality: Sprinkle in your unique voice and humor. It makes learning fun and memorable.

🌟 Promotional Emails: ‘Special Just for You’ Offers

In this type of email sequence we turn the spotlight on special offers, deals, and those irresistible ‘just for you’ bargains. Promotional emails build excitement for the big reveal! 🥁✨

The Art of Promotional Emails:

  • Spotlight on Offers: This is where you showcase your products or services in all their glory, wrapped up in an offer too good to pass up. These could be launces, bundles, or a special sale. 
  • Creating Urgency: A well-crafted promotional email creates a sense of urgency. It’s like saying, “Hurry, before the curtain falls!” You can use a timer in your email to countdown the remaining time. 
  • Personalization is Key: Make your subscribers feel like this deal is handpicked just for them. Personalization can turn a general offer into a tempting must-have. Personalization doesn’t just mean use their name. It means matching the offer to a type of product they are already interested in. 

Crafting a Showstopper Promotional Email:

  1. Irresistible Subject Line: Your subject line should be the showstopper, grabbing attention and sparking curiosity.
  2. A Stellar Offer: Present your offer or deal clearly and enticingly. Whether it’s a discount, a bundle, or a limited-time service, make it shine.
  3. Why It’s Awesome: Briefly explain why this offer is fantastic. It’s like giving a sneak-peek of the grand finale.
  4. Create Urgency: Use phrases like “limited time,” “exclusive,” or “while supplies last” to nudge them towards action.
  5. Vibrant Images and Design: Use eye-catching visuals to make your email visually appealing and hard to ignore.
  6. A Clear Call-to-Action: Make it super easy for them to grab the offer. A big, bold “Get This Deal” button can do wonders.

📖 Storytelling Emails: ‘Once Upon a Time’ in Your Inbox

Have you thought about using an email sequence to tell a story? Storytelling -the right type of story telling –  keeps your subscribers spellbound. These types of email sequence campaigns are a nurture sequence. These emails are your chance to share with  your audience  sharing tales that resonate, inspire, and build a deeper connection.

Why Storytelling Emails Are Magical:

  • Emotional Connection: A good story can touch hearts and stir emotions, creating a bond that goes beyond a mere business relationship.
  • Memorable Messages: Stories are memorable. They stick in the mind longer than facts or figures.
  • Humanizing Your Brand: Sharing your journey, challenges, and victories makes your brand more relatable and human.

Crafting Enchanting Storytelling Emails:

  1. A Relatable Hero: Your story needs a hero your audience can relate to. It could be you, a team member, or a customer who benefited from your product/service.
  2. A Journey: Every good story has a beginning, middle, and end. Describe the challenges, the journey, and the triumphant or insightful conclusion.
  3. Emotional Pull: Weave emotions into your narrative. Let your readers feel the excitement, the struggle, the joy.
  4. A Lesson or Moral: What can your readers learn from this story? Whether it’s a business insight, a life lesson, or an inspirational takeaway, make it meaningful. Connect it to something your subscriber needs or wants. 
  5. Engaging Visuals: If possible, include images or graphics that complement your story and make it more vivid.
  6. Invitation to Engage: End with an invitation for readers to share their thoughts or their own stories. 

🔥 Re-engagement Emails: ‘Missing You’ Messages to Reignite the Spark

 It’s time to talk about rekindling old flames – in the email world, that is. We’ve all had subscribers who were once engaged but have since gone quiet. These cold emails affect out open rate and a re-engagement email sequence is the perfect answer. Re-engagement emails are your loving nudge to those who’ve drifted, a gentle reminder that says, “Hey, we still think you’re pretty awesome!”

The Heart of Re-engagement Emails:

  • Reminder of Value: Remind your subscribers why they joined your community in the first place. You could mention the resource they first downloaded. 
  • Inquiry and Concern: Show genuine concern for their absence. It’s like asking a friend, “Hey, haven’t seen you in a while, everything ok?”
  • A Fresh Start: Offer them a reason to re-engage. It could be a new product, an irresistible offer, or an exciting update. It could also be a freebie to remind them of your products. 

Crafting Heartfelt Re-engagement Emails:

  1. A Personal Touch: Address the subscriber by name and add a personal note. It shows that you notice and care about their absence.
  2. Remind Them What They’re Missing: Highlight what’s new and exciting since they last engaged. Tempt them with what they’ve been missing out on. Add links to blog posts or videos that are new. 
  3. Ask for Feedback: Sometimes, all it takes to re-engage someone is asking for their opinion. It shows you value their thoughts and are willing to adapt.
  4. Special Offer or Incentive: Sweeten the deal with a special offer or a unique incentive to lure them back.
  5. Easy Opt-Out Option: Respect their choice. Provide an easy way to unsubscribe if they’re no longer interested. It’s about mutual respect and keeping your list healthy.

🌟 Testimonial and Reviews Request Emails: ‘Share Your Thoughts’ Invitations

I have received quite a few of these types of email sequences, although I have not thought about sending them myself until lately.  This is a great opportunity to invite your audience to  share their experiences and opinions about your product. These follow-up sequences are the perfect touch when a new customer has downloaded a product.  It’s their moment to shine, and their insights are like gold for your business.

Why These Emails Matter:

  • Gathering Social Proof: Positive reviews and testimonials are powerful tools for building trust with potential customers.
  • Valuable Feedback: Understanding your customers’ experiences helps you improve and grow.
  • Engaging Your Community: It’s a way of showing your customers that their opinions matter to you, which strengthens their connection to your brand.

Writing a Compelling Testimonial Request Email:

  1. Personal Appreciation: Start by expressing your genuine appreciation for their support. It sets a positive tone.
  2. Explain the Importance: Let them know why their feedback is valuable. It’s not just about getting a good review; it’s about understanding and serving them better.
  3. Make It Easy: Provide a direct link to where they can leave their review or testimonial. The easier it is, the more likely they’ll do it.
  4. Offer an Incentive: Sometimes, a little nudge in the form of a discount, a freebie, or entry into a contest can encourage participation.
  5. Thank Them in Advance: Show gratitude for their time and effort in providing feedback.

🎉 Event Invitation Emails: ‘You’re Invited!’ to Our Special Gatherings

An exciting type of email sequence is when you can invite your customers to an event.  Whether you’re hosting a webinar, a workshop, or an exclusive online event, these email sequences are your virtual party invitations. They’re a chance to bring your community together and offer them an experience they won’t want to miss.

Why Event Invitations Are Exciting:

  • Boost Engagement: Events are a great way to interact with your audience in real-time, building stronger connections.
  • Showcase Your Expertise: Hosting an event positions you as a thought leader and expert in your field.
  • Exclusive Experience: It makes your subscribers feel special, offering them an exclusive opportunity to learn, interact, and grow.

Creating a Buzz with Your Event Invitation Email:

  1. A Compelling Subject Line: Make it clear and intriguing. You want your subscribers to feel the excitement right from their inbox.
  2. Highlight the Event’s Value: What will attendees learn or gain? Whether it’s exclusive knowledge, networking opportunities, or a unique experience, make the value clear.
  3. Include Key Details: Date, time, how to join, and any other important logistics. Clarity is key.
  4. Personal Invitation: Make your subscribers feel personally invited. A touch of exclusivity can go a long way.
  5. Eye-Catching Visuals: Include graphics or images that represent the event’s theme or atmosphere.
  6. Clear Call-to-Action: A straightforward and prominent ‘Register Now’ or ‘Reserve Your Spot’ button. Include a link to zoom if it is hosted online. And make a note if the time is not convenient, their registration means they will get the replay. 

Each email sequence is a powerful tool and an opportunity to connect, educate, and inspire your audience. Your inbox isn’t just a communication tool; it’s a stage where you offer value and educational content. Whether it’s through storytelling, sharing knowledge, or inviting them to exclusive events, your emails can create memorable experiences that your subscribers will cherish.

Which type of automated email sequence are you most excited to try? For more information on USING AUTOMATED SEQUENCES click the link. I use Convertkit for my emails and they have many tutorials as well. Check this one out: AUTOMATION. And Mailerlite has a tutorial as well. MAILERLITE AUTOMATION.

Do you have a success story or a tip about email sequences that you’d love to share? Hit reply or drop a comment below – your insights are what make our community vibrant and knowledgeable. Or email me at

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