Preparing for Black Friday and Cyber Monday

Cyber Monday is one of the biggest online shopping days of the year. In 2019, Cyber Monday sales reached a record $9.4 billion, an increase of 19.7% from 2018. In 2021 a sales were $10.7 Billion which was $100 million short of the record in 2020.

Preparing for Black Friday

And if you wait until Monday, you have missed some sales from Black Friday. The weekend after Thanksgiving is the biggest online shopping event of the quarter. If you’re a small business owner, it’s important to take steps to ensure that your shop is ready.

The trends for this year are brighter colors, nature themes and vintage. More people will be entertaining at home this year so hostess gifts (perhaps a framed print) will be popular. Offer some party games, editable menus, holiday decor, and items with a handcrafted look.

And don’t forget weddings. So many people delayed weddings that this season may bring those weddings forward with modern color palettes with a holiday theme. Looking for ideas of what to sell? Check out this blog posts on Creating Wall Art and Creating and Selling Coloring Pages for some ideas.

1. Know your audience.

The first step in preparing for any sale is understanding who your target customer is and what they’re looking for. This information will help you determine what products or services to offer, what discount to give, and how to market your sale.

If you are not sure what your audience is looking for, use some keywords and search trends in Pinterest trends and Google Trends to find ideas.

2. Plan Your Promotions in Advance

The key to a successful Cyber Monday is planning ahead. You should start thinking about what promotions you want to offer at least a month in advance so that you have time to get everything in order. Will you offer seasonal products, or will you help customers get a jump start on those New Year Goals and Resolutions?

Remember, the goal is to entice shoppers to buy from you rather than your competitors, so make sure your promotions are competitive.

Preparing for Cyber Monday

3. Consider Bundling Products

Do you have similar products that could easily be bundled? Planners for the new year with additional pages such as trackers, fitness goals, health data, or meal planning templates could be bundles for higher sales.

4. Promote early and often.

Once you have everything in place, it’s time to start promoting your Cyber Monday sale. Create social media posts and ads, send out email blasts to your subscriber list, and do whatever else you can think of to spread the word. The more people who know about your sale, the more likely they are to take advantage of it.

You should also post about your promotions on social media and create eye-catching graphics that will grab attention and entice people to click through to your website. The more people know about your deals ahead of time, the more likely they are to shop with you on Cyber Monday.

5. Offer Incentives

In addition to offering discounts on your products and services, you can also entice customers with bonus gifts with purchase, or other unique incentives. Come up with something that will make your business stand out from the rest and make sure to promote it heavily leading up to Cyber Monday.

If you have an ETSY shop, check the dates of the sale they advertise and jump on the event. The sale will already be bringing customers so you may as well benefit from their advertising. Offer incentives such as buy 2 get one free, or discounts for repeat purchases to bring the customers back. And don’t forget to add an optin form in your products that are purchased so you can add those customers to your email list.

6. Track Data for Cyber Monday

After the sale is over, take some time to analyze the data you collected during Cyber Monday. This includes things like how many visitors came to your site, how many sales were made, what type of products sold well, etc. This information will be useful in planning future sales and promotions.

8. Paid Ads for Black Friday and Cyber Monday

One key strategy for maximizing sales during this time is to use targeted marketing techniques such as paid search ads or social media ads. These can help to reach new customers and increase visibility for your products.

In addition, it is important to be prepared for a large influx of traffic by ensuring that your website is running smoothly and efficiently at all times. This will not only help minimize downtime but may also improve your search engine rankings, making it easier for potential customers to find you online.

Cyber Monday is a great opportunity for small businesses to boost sales and reach new customers. By planning ahead and taking steps to prepare your website, you can ensure that your business is ready for the big day—and that you’ll be able to take advantage of all the sales that come your way. For many online sellers, the holiday season is a time of great opportunity and excitement. With the arrival of Black Friday and the Thanksgiving holiday, consumers are eager to shop for gifts and save money on their purchases

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